Jason Chen陳昭宏

Based in New Taipei, Taiwan

A black and red custom scooter parked at night, with red and white light trails streaking behind it

I'M

JASON CHEN

Product & Automotive Photographer / Designer

I light metal, glass and gold so people want to touch it.

Light that sells

Product
Automotive
Jewelry & Watches
Campaign Design

WHAT
I DO

I help brands look as good as they actually are.

A product packshot on a clean tonal background

01

Product Packshots

Clean white or tonal backgrounds, multi-angle, ready for e-commerce.

A carbon and red brake caliper lit for a magazine cover

02

Automotive & Parts

Calipers, exhausts, custom scooters — lit like a magazine cover.

A red cabochon ring in rose gold

03

Jewelry & Watches

Mirror bezels, gemstones, jade translucency.

A launch poster designed around a product photo

04

Shoot + Design

Key visuals, banners, catalogues and packaging — shot and designed in-house.

Video too — vertical Reels for product launches.

SELECTED WORK

A curated selection of commercial frames.

I.

Machines 夜騎

After dark
Challenge matte paint and chrome at night → Solution hard rim light and light-trail long exposures.

Carbon and red scooter detail at night — Carbon & red — ANCHOR

Scooter with a blue edge light — Blue edge — ANCHOR

Red scooter on the street — Street red — ANCHOR

Scooter in golden hour light — Golden hour — ANCHOR

Scooter in a dusk alley — Dusk alley — ANCHOR

Scooter front with an orange face — Orange face — ANCHOR

Blue front fork detail — Blue fork — ANCHOR

Green scooter — Green machine — ANCHOR

Red front mask on a scooter — Red mask — STAR KNIGHT

Projector headlight lens close-up — Projector lens — STAR KNIGHT

Scooter tail light glowing red — Tail light — STAR KNIGHT

II.

Metal 金屬

Machined to the light
Challenge CNC edges and anodized colour without hot spots → Solution large soft boxes, flags, controlled gradients.

ANC35 brake caliper — ANC35 caliper — ANCHOR

Twin piston caliper detail — Twin pistons — ANCHOR

ANC9 radial caliper — ANC9 radial — ANCHOR

ANC17 caliper made for Vespa — ANC17 for Vespa — ANCHOR

Blue and red edition caliper — Blue & red edition — ANCHOR

III.

Time & Gold 錶與珠寶

Small things, large light
Challenge mirror bezels, gemstones, jade translucency → Solution tent lighting and black-card reflections.

Sapphire steel — Scoop

Mesh strap watch shot high-key — Mesh, high-key — mono

Watch with a skull dial — Skull dial

A watch caught in a ray of light — Ray of light

Zippo lighter with a flame — Zippo flame

Red cabochon ring in rose gold — Red cabochon, rose gold

Translucent jade bangle — Jade bangle

Carved jade ring

Jade leaf pendant

IV.

Glass 透明與保養

Clear, but seen
Challenge clear glass disappears → Solution edge light and gradient backs.

BVLGARI Pour Homme fragrance bottle — BVLGARI Pour Homme

Serum bottle on an ice blue background — Serum, ice blue

Serum bottle in warm light — Serum, warm

V.

Table 食物

Three good minutes
Challenge food looks its best for three minutes → Solution light planned first, shoot fast.

Bar platter at CROSS Taoyuan — Bar platter — CROSS Taoyuan

Cocktails at CROSS — Cocktails — CROSS

A plate of carbonara — Carbonara — CROSS

VI.

Campaigns 拍攝＋設計

From frame to poster
I shoot it, then design the ad.

GOLD fork key visual poster — GOLD fork key visual

Power Shock VR-CNC poster — Power Shock VR-CNC

SCRK grips poster for the Japan market — SCRK grips — Japan market

ANC69 launch poster — ANC69 launch — ANCHOR

ANC21 poster — ANC21 poster — ANCHOR

3D Mask campaign visual — 3D Mask campaign — ANCHOR

View more on Flickr →

Real light真實光線
✦
Real material真實材質
✦
Retouched, never invented只修瑕疵不造假
✦
Shoot + design in-house

MY PROCESS

From phone photo to final file.

01
Discover
Send a few phone photos of the product.
02
Quote
A clear quote per product.
03
Ship or Meet
Ship the product to the studio in New Taipei, or book an on-site shoot.
04
Shoot & Retouch
Lighting, shooting and careful retouching.
05
Deliver
Final files delivered; product returned.

On-site shoots in Taoyuan and New Taipei, weekday evenings and weekends.

LET'S CREATE SOMETHING

A fragrance bottle lit with edge light

I'm currently available for new projects.

603908a@gmail.com
New Taipei · Taoyuan, Taiwan
Flickr